Let this page be a source of articles for you and your readers.

Choose from a wide range of business topics from promotions and trade shows to sales and customer service.  If your readers are business owners, these article will educate and motivate.

Each article is written by Marc Gordon and is published in html format, making it convenient for insertion in print or web.  You are welcome to reprint them as a regular column or as stand alone articles.  Feel free to edit as needed.

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Coming soon!
Look for our new series “Timely Tips”, a collection of business advice articles that are 500 words or less.  These are ideal for sidebars, half pages, or anywhere you need short, content rich copy.

The Rise and Fall of Twitter, Part 1 - How business marketing is destroying the fabric of a social networking icon. (995 words)
"I’m having a tuna sandwich and a coffee for lunch.” In the summer of 2006, this would be considered a normal and acceptable tweet.  After all, according to creator Jack Dorsey, Twitter was nothing more than a web based SMS tool allowing groups of people to stay in touch with each other... (more)

The Rise and Fall of Twitter, Part 2 - 11 tips for incorporating Twitter into your marketing program.
(1460 words)
Many people, including me, have spent a great deal of time staring at Twitter feeds wondering what our lives have become.  Is this worth it?  Are there other ways to get new clients?... (more)

How I Became #1 in Google, Yahoo and Bing - And I’m going to show you how you can too.  No tricks, no gimmicks. (1600 words)
Who doesn’t like to be number one?  Let’s face it, being number one in a search result is very cool. There’s nothing quite like seeing your name, or your company, sitting up there in the top spot.... (more)

Why No Business Should Be Involved In Online Social Networking - Sure it's a powerful tool, but will it accomplish want you want it too? (1480 words)
When business people use social networking sites, they often do not understand why.  And that is a big reason why so many of them see no positive return from it.  Although a positive return can mean different things... (more)

Who’s qualified to speak for you? - Make sure those who represent your product or service know about them. (790 words)
Many forward thinking companies know the value and importance of offering a strong warranty on their products and services.  They understand that customers who feel confident in the company’s desire to back up their products will be more likely to... (more)

What Your Clients Really Want - Hint: it’s not a better price (500 words)
Do your customers care?  I'm willing to bet they do when it comes to themselves.  While that may sound selfish, lets keep in mind that your customers buy from you based on what you can do for them, not what they can do for you.  The problem is… (more)

Appeasing the Search Engine Gods - Why being number one in Google might not be that important (2240 words)
The fixation with search engine rankings has lead to an entire industry of companies, self proclaimed gurus, and consultants eager to show anyone willing to pay their fees how to not only be listed as number one, but perhaps even one through ten… (more)

If Only I Knew Sooner - How to spot a crazy client before they make you crazy (840 words)
She seemed so normal at first.  Smart, funny, intelligent, even kind of attractive.  She had lots of great ideas for her interior design business and was excited about me helping her bring them to life.  But soon after I emailed my first proposal to her, something went horribly wrong… (more)

Two Types Of Business People In This World - How your philosophy on life reflects on the way you do business. (530 words)
There are those who’s single focus is to achieve greatness.  They are driven and passionate about being the very best that they can be.  Their greatness can be defined by financial, social status, fame, power, influence, or a combination of all… (more)

The Bull's-Eye Keeps Moving - How to find out if your target market really exists? (7460 words)
One of the first steps in developing any marketing campaign is to decide who you want to market to.  This is commonly defined to as your target market and is essentially a profile of your ideal customer.  Taking into account such demographics as… (more)

The Real Cost of Free Stuff - Why doing something for free can cost you more than just your time. (800 words)
For many businesses, giving free “stuff” is a common part of their daily business routine.  Whether it’s as a bargaining tool to close the sale, a goodwill gesture, or just because they can’t be bothered rewriting the invoice, free stuff almost becomes a… (more)

Succeeding In Established Markets - Starting last doesn’t mean you cant finish first (750 words)
One of the most often asked questions I hear is how to enter a market dominated by a couple of big players.  New business owners are overwhelmed at the notion of being able to compete with known names and brands who have had years to solidify their market position… (more)

Attract, Inform, Impress - 12 ways to make your next trade show a sales generator (1600 words)
The next trade show you choose to participate in can be your most successful.  Why?  Because you are about to learn the key components to creating a trade show booth that will attract more people, accumulate more quality leads, and… (more)

The Value of Saying Thanks - What two little words can do for your business (770 words)
For some reason, the social standard of politeness seems to all but disappear when it comes to business.  Business owners and companies of all sizes will work tirelessly and invest a great deal of time and resources to… (more)

The Messiah Syndrome - When your clients tell you you’re the best, think twice before believing them. (740 words)
Appreciation and gratitude does not come easy or quickly.  It can take years of providing the highest level of service and products.  In fact sometimes a supplier will never receive any sign of appreciation beyond a… (more)

The Art of Swag - How the right promotional item can bring business to your door (1040 words)
So what is swag and how do you know if you have it?  If you own a pen, coffee mug, notepad, T-shirt, baseball cap, or any other tangible product that has a company's name on it, then you have swag. (more)

Something To Remember You By - Even in the digital age, business cards can still carry the strongest message (760 words)
I have often been asked if business cards are really all that necessary these days.  With so many people keeping their contact lists in smart phones or in email programs, what purpose does a business card serve? (more)

Marketing With a Vision - Getting extraordinary results from common marketing tools (1300 words)
On the surface, being able to attract more clients and sell more products than your competitors could be viewed as just offering a wider selection of products at better prices.  However when you examine the marketing programs of successful businesses, it becomes apparent… (more)

How Your Business Can Outperform Toyota -  What you can learn from the world’s biggest auto maker (660 words)
Toyota is in trouble – with the owners of its vehicles.  With a worldwide recall of over 8 million vehicles including Camry’s and Corolla’s, Toyota is scrambling to show the world that it is a responsible company that will do what it takes to make things right.  At least that’s what you would believe if you… (more)