When measured up against your competitors, is your business the obvious best choice?
If you’ve ever found yourself scratching your head wondering why a client went elsewhere for a product or service they could have gotten from you instead, then this chapter is your first step to understanding how to get those clients coming back to you.
The first chapter from The Edge Factor: Ten Proven Marketing Tools to Help Your Business Get It and Keep It is called Unique Selling Propositions.
What is a Unique Selling Proposition? It’s what makes you or your business unique, special, and appealing to your market. It can be something as simple as price or location, or as abstract as knowledge and skills.
This chapter will help you to identify your businesses’ USP. This is the vital first step to developing any marketing strategy as every message you broadcast to the world will be based on this.
How important is it that your have a Unique Selling Proposition?
Some of the world’s largest companies have been built on a single Unique Selling Proposition. They have developed their entire corporate culture and marketing campaigns around it. Here’s just a few examples of multi national corporations that have built their success around a single Unique Selling Proposition:
Walmart: Price
Coca Cola: Taste
Nike: Performance
Calvin Klein: Style
Dell: Customer service
Lexus: Quality
What unique trait would be listed beside your name?
If you’re not sure, then I encourage you to download the first chapter with my compliments. Entering your email in the form below will ensure that the download link is immediately sent to you.
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Stay well, stay focused, stay happy.
Marc Gordon |
