High 5

Five ways to responsibly collect and manage your customer’s information.

A 2018 study by the Canadian Marketing Association found that 40 percent of Canadians are willing to share their personal information in exchange for benefits such as free products, improved service, and tailored offers. However 77 per cent of Canadians have some concern about their online privacy, specifically the sharing of personal data. So this […]

Five reasons to not give up on the telephone

Much has been written lately about the phone becoming an obsolete communication tool. Some experts claim that texting, social media, and email make talking on the phone unnecessary. For many millennials, the thought of speaking to someone on the phone can bring on bouts of anxiety. But the fact is that the telephone allows us, […]

Five reasons to say no to a customer

Annoyed with customers who you believe are asking for too much? Remember this: customers have a god-given right to ask for whatever they want, such as discounts, free delivery, or no-charge extended warranties. On the other hand, you as a business owner have that equal right to say no. But with a constant desire to […]