WHO IS MARC GORDON?
Marc Gordon shows organizations how to create customer experiences that strengthen relationships and build loyalty.
Marc is an internationally recognized thought leader in the fields of marketing and customer experience. He works with companies that understand the importance of creating exceptional customer experiences that cultivate relationships and build loyalty.
Marc has consulted and provided marketing services for some of the world’s most respected organizations and has also spoken on stages from Toronto to Tehran, and from Montreal to Miami.
Marc is often featured on television, radio, and in newspapers as a marketing expert. His opinions and views have been quoted on topics that include the boycotting of brands, how airlines treat their passengers, the collapse of Sears Canada, and the reputation of the NRA. His syndicated articles appear in over 200 business publications in four countries. Marc has also been listed as one of the Top 100 Marketing Experts to Follow on Twitter. And his YouTube channel, marctv.net, has also been rated as one of the top 50 channels for small business.
As a speaker, he brings fresh insight and sensible ideas, delivered in his trademark high energy style. His presentations have been called “powerful”, “a game changer”, and “the best choice to start or finish any conference”.
Marc delivers every presentation with humour, passion, and the desire to entertain and educate. With over fifteen years consulting and coaching business owners in over twenty unique industries, he is able to share real world, proven methods beyond what any single industry expert could. For you and your group, this means fresh ideas and new ways to win the hearts and minds of your customers.
It’s about more than a presentation.
Marc understands the influence a speaker can have on the success of a conference. That’s why he is focused on creating a great experience throughout his time at any event. With his “always on” philosophy, Marc is accessible for meet and greets, interviews, or to be on a panel. He will typically show up the day before to meet organizers and sponsors, ensure the proper AV setup, and find out what opportunities he has to go above and beyond. Would you expect anything less from a customer experience expert?
Beyond his presentation style, Marc has established himself as a top-rated speaker because of his accessibility and desire to create memorable experiences for every attendee.
Bringing a life’s worth of experience
Marc’s first steps into entrepreneurship began at the age of eleven as a victim of relentless bullying. By painting Dungeons and Dragons figurines for the students in his class, Marc learned how people’s behaviour and attitudes can change if they see value in what they purchase. This was a lesson he would remember throughout his career
At the age of 16, Marc was back in business for himself. Over the next 8 years he would be importing collectible model cars, have his own clothing line, and even sell lingerie to escorts and strippers. During that time he would see his businesses grow faster than he could handle, stumble due to economic conditions or get squeezed out by aggressive competitors.
In 1994, unemployed and with no job prospects, Marc invested $2,500 in a gold plating machine and started GoldPro Canada. In that first year, operating out of his parent’s basement, sales totalled just $4,000. However by 2000, the company had grown into a multi million dollar manufacturer and distributor of automotive equipment and accessories, servicing over 2,400 car dealerships and body shops across Canada.
In 2003, after emotional and physical burnout, Marc sold GoldPro for seven figures. Owning virtually no inventory or capital equipment, the high value of his company was based on GoldPro’s name, distribution network, brands, and web presence. This was a testament to Marc’s skills as a marketer.
After taking a year off, Marc started Fourword Marketing as a way to provide the marketing and consulting services he wished were available to him when he was starting out.
Fourword specializes in developing and executing marketing programs for companies ranging from startups to public companies in dozens of different industries. Fourword’s list of services include web design, print production, promotional campaigns, and public relations.
Marc is an active participant and volunteer in a number of organizations and educational symposiums that provide free marketing tools and management experience to new entrepreneurs.
Marc lives in Toronto with his wife Natalie and children, Allison and Blake.