NOT YOUR TYPICAL MARKETING CONSULTANT
Marketing Consultant can be a scary title. Images come to mind of some guy who uses jargon no one understands, recommends doing whatever Apple does, and submits lots of expense reports.
The truth is that a Marketing Consultant can save you money, time, and increase the effectiveness of your marketing campaigns. Marc has worked with numerous companies who had the resource to do their own marketing, but needed some outside guidance, fresh ideas, and answers in plain English.
Marc works alongside your own team of designers, writers, and managers to provide direction and guidance in assisting them to efficiently reach defined goals. Whether it’s to build awareness, increase sales, launch a new product, or establish a stronger online presence, Marc can brings multi industry expertise along with technical skills.
You can bring Marc in for specific projects lasting from a couple weeks to a few months. The capacity to which he works with your company is based on your unique needs. In many cases, he is able to work remotely, helping keep costs to a minimum.
A BRIEF LIST OF MARC’S CONSULTING WORK
Brought in to work alongside the VP of Marketing for a food manufacturer. Marc’s tasks were to rebrand the entire company, provide strategic planning for attracting new business through trade shows, create online campaigns, and develop key messaging that could be integrated into collateral marketing materials. The result was the signing of multiple accounts and a measurable increase in new customer enquiries.
Worked directly with the President of a dental supply company in creating a brand identity, designing a print catalogue campaign, direct marketing program, and developing a new line of products. With Marc’s guidance, the company increased it’s sales by more than 40% each year for 10 years straight.
Provided marketing and branding services to a Canadian life insurance company. Reporting directly to the CEO, Marc provided strategic steps for the creation of a loyalty and referral program. The rebranding resulted in the sale of the company to a larger, national insurance company.
Created a top-down brand identity campaign for a real estate brokerage. The program included online marketing, direct mail, and an employee reward program. Applying Marc’s advice, the brokerage was able to position itself as a provider of unique residential and commercial properties based on customer profiles. This resulted in double digit increases of new listings.
Worked with a startup company that provides health and safety consulting services. Marc worked alongside the owner to create a brand identity, website, and developed an email marketing campaign. Marc also trained the staff on making site updates and best practices for email marketing. The result was the company being able to acquire a number of new government contracts.
Assisted the VP of Sales of a direct mail company in transitioning to a provider of email and social media management services. Tasks included rebranding, creation of an outreach program, and staff training. The change in services allowed the company to strengthen it’s position with current customers while successfully entering new markets. The result was a double digit increase in sales after 4 quarters of decline.
ARE YOU READY?
Marc is highly selective in the clients he works with. His criteria for selecting companies is based on chemistry and the open mindedness of management to exploring alternative and perhaps unconventional marketing strategies.
If you believe your company can benefit from having the expertise and experience that Marc brings, contact him to set up a no obligation personal phone session.
Marc did a great job of helping us refocus our marketing strategy. By asking the right questions, he helped us understand our “story” and use it as a foundation for creating a message that effectively conveyed our strengths. We believe any company from any industry can benefit from having Marc share his ideas and knowledge.