Marketing Consulting

MARKETING CONSULTING

YOUR SUCCESS NAVIGATOR

In the pursuit of business growth and greater revenue, there will be times when you have questions that no one within your organization can answer. Either they do not know, or they are afraid to say. You need someone you can turn to and trust. Someone who will say what needs to be said, while keeping your best interests in mind.

As an impartial expert, I will answer your every question with honesty and objectivity, backed by 25 years of marketing experience. I will provide clarity, options, alternatives, and fresh perspectives. My areas of expertise are:

  • Customer service policies
  • Customer experiences strategies
  • Loyalty programs
  • Media relations
  • Brand building
  • Corporate image and identity
  • Social media communication
  • Design and collateral

My purpose is to be a resource for you and your company. To make myself available in whatever capacity you need. From weekly strategy meetings to monthly phone calls, you become part of a very exclusive group that has first rights to my time. Best of all, I can take on the role of project manager, trusted advisor, or just someone to bounce ideas off of. Regardless, the choice is yours and confidentially is assured.

On your road to success, there will be bumps along the way. Having someone to help navigate the smoothest route is an invaluable resource. I welcome you to contact me to find out how I can help you avoid the bumps.

A BRIEF LIST OF ACCOMPLISHMENTS BY MARC’S ADVISORY CLIENTS

Brought in to work alongside the VP of Marketing for a food manufacturer. Marc’s tasks were to rebrand the entire company, provide strategic planning for attracting new business through trade shows, create online campaigns, and develop key messaging that could be integrated into collateral marketing materials. The result was the signing of multiple accounts and a measurable increase in new customer enquiries.

Worked directly with the President of a dental supply company in creating a brand identity, designing a print catalogue campaign, direct marketing program, and developing a new line of products. With Marc’s guidance, the company increased it’s sales by more than 40% each year for 10 years straight.

Provided marketing and branding services to a Canadian life insurance company. Reporting directly to the CEO, Marc provided strategic steps for the creation of a loyalty and referral program. The rebranding resulted in the sale of the company to a larger, national insurance company.

Created a top-down brand identity campaign for a real estate brokerage. The program included online marketing, direct mail, and an employee reward program. Applying Marc’s advice, the brokerage was able to position itself as a provider of unique residential and commercial properties based on customer profiles. This resulted in double digit increases of new listings.

Worked with a startup company that provides health and safety consulting services. Marc worked alongside the owner to create a brand identity, website, and developed an email marketing campaign. Marc also trained the staff on making site updates and best practices for email marketing. The result was the company being able to acquire a number of new government contracts.

Assisted the VP of Sales of a direct mail company in transitioning to a provider of email and social media management services. Tasks included rebranding, creation of an outreach program, and staff training. The change in services allowed the company to strengthen it’s position with current customers while successfully entering new markets. The result was a double digit increase in sales after 4 quarters of decline.