Branding, photography, signage, website, video production, printing, copywriting, trade show booth, promotional materials
It’s well know that people eat with their eyes. So when given the task of rebranding Giraffe Foods, we focused on the visual aspect of everything – from colours to fonts – in all forms of media.
In the food industry, decisions are not made in days, but in weeks and months based on processes and relationships. So we wanted to create a website that would drive visitors to pick up the phone, ready and willing to start dialogue.
What we ended up with was a website that shook up the industry, supported by collateral that further reinforced Giraffe’s strengths. In just a few short months after the launch of the new campaign, Giraffe attracted a number of new, national accounts. They also further established themselves as a supplier with the capability to meet the needs of any client.