Regardless of your industry, it’s important to have a strong brand identity. A brand identity is simply the visual appearance of your company’s “style”. This can include your logo, corporate colours, mascot, and company uniforms.
When done properly, all of these components can add up to creating a visually recognizable image that becomes synonymous with you. Think of brown courier trucks, golden arches, or an apple with a bite out of it. All symbols and designs that have come to make these companies recognizable in any market place.
For smaller companies, having a strong brand identity is the foundation to establishing a presence in the market place. In industries where differentiation can sometimes be hard to convey, creating a unique personality through branding can make all the difference.
These are just a few samples of what Marc and his team have done for other companies in giving them a unique and recognizable image.