Branding, photography, signage, website, printing, copywriting, email management
Being one of two tire stores in the small town of Keswick, Ontario, Sterling Tire wanted to establish themselves as the premier source. Both for locals, and in surrounding areas.
The first step was to create a brand identity that would build and reinforce Sterling’s rich history and strong community roots. We then set out to create a website that reflected this. We started by asking ourselves what would a website look like if the internet was around in the 1960’s?”.
The design was a hit, garnering positive reviews from the local community. More importantly, Sterling got their wish by appearing as number one in a Google search for “tires Keswick”.
In addition to the site, we also integrated an email capture form offering a coupon to those that joined the list. Sterling Tire now uses this list to notify subscribers of special offers and sales, further leveraging the power of their new “old” site.