WHAT IS A KEYNOTE PRESENTATION PARTNER?
Becoming a Keynote Presentation Partner is an effective way to help your company attract attention, promote products and services, create new marketing opportunities, reward employees, and strengthen customer relationships.
Marc Gordon, a nationally recognized speaker and media personality specializing in creating exceptional customer experiences, can help you reach a number of objectives by making himself exclusively available to you as a marketing and promotional spokesperson.
When you become a Keynote Presentation Partner, Marc will allocate specific time and attention to you during the event he is speaking at. This may involve attending a customer appreciation dinner, hosting a VIP workshop session, or participating in a special program.
In addition, Marc may also promote your company by providing a customized video, or submitting content for your social media account or internal communications. The slides of Marc’s presentation may also be branded for your company.
How it works
Becoming a Keynote Presentation Partner is easy. Once the event organizer reaches out to you, a number of questions will be asked to ensure you get the most out of this opportunity. The accompanying form will provide the event organizer with a clear understanding of your goals and objectives.
Once completed, the organizer will share the information with Marc. Based on the information you provided, they will come up some ideas that will make your company the star of the show.
Marc will then reach out to you directly to further discuss what he can do provide a great experience for you, your customers, and your employees. Together, you and Marc will create a strategy that meets your needs.
What you get out of it
Many companies view trade shows and conferences as an important part of their marketing program. It’s a chance to build new relationships while strengthening current ones. The problem is that for many, it can be difficult to get noticed or appear unique in a crowded space.
As a Keynote Presentation Partner, you can align yourself with Marc, the keynote speaker. This means you can offer your staff and clients something extra that no one else will have. Marc will do his best to create an experience that shows your market place how special you are. And as he will only be available to you, there will be ample opportunity for him to promote your products and services.
How much does it cost?
Keynote Presentation Partners do not pay extra for Marc’s time, endorsements, or promotional efforts. All of it is covered in the Keynote Presentation Partner fees, which are discussed between you and the event organizer, or your speakers bureau. Fees may depend on the type of conference or trade show and Marc’s level of participation in any special events. An available option may be to co-partner with another company. As Partners do not pay Marc directly for his participation, no discussion of fees or payment takes place with him.
Some of the events Marc has participated in for other Keynote Presentation Partners
Product launches – Marc did a fifteen minute presentation prior to the launch of a new cloud based software tool. He covered the benefits of the software and what value it could offer. This was done for a group of select clients the Partner had invited. Out of a group of 30 participants, 17 of them requested personal demos from the vendor, leading to nine sales.
Contests – A business networking event Partner asked Marc to raffle off prizes over the course of an afternoon. In addition, Marc would also do a mini “interview” with the person for the event’s YouTube channel. Based on attendee surveys, the event received a higher rating than in past years.
Webinars – A custom webinar was created providing additional information from Marc’s keynote presentation. The webinar was branded for the Partner and was hosted on a landing page within the Partner’s website. There was also a special promotion offered at the end of the webinar for the Partner’s products. Afterwards, the partner reported an increase of over 300 percent in new customer enquiries.
Exclusive VIP dinners – Marc was asked to provide a small talk for an exclusive dinner hosted by the event’s association. Attendees at the dinner were event sponsors and got the opportunity to ask Marc marketing and business questions. Based on event survey’s those who attended rated the program as “excellent”.
Q&A sessions – After Marc’s keynote presentation, a special Q&A session was held. The event was sponsored by the Keynote Presentation Partner with branded signage and PowerPoint slides. The Partner moderated the session and had the opportunity to also answer questions pertaining to his products. The Partner was extremely pleased with the program saying it would have been “nearly impossible” to get that many prospective customers in one room.
Mastermind sessions – Marc was asked to be the moderator for a mastermind session. Groups of business owners were at separate tables sharing ideas and strategies. Marc would go from group to group providing insight and ideas. The program received the highest ratings of the event.
Session moderator – Following his keynote, Marc was asked to moderate a closed door (no management allowed) session of company employees. The goal was to understand their challenges and concerns, then report the findings back to management. Both the employees and management rated the session a success.
Panellist – A panel group of five experts participated in a discussion about growing you business. Marc covered the subject of marketing. As he had presented the day prior, the attendees were familiar with him. Marc was wearing the Partner’s corporate clothing. Both the partner and event organizers where very happy with the session.