Presentations

PRESENTATIONS

how to become a branding champion
How to Become a Branding Champion: What it takes to influence, engage and inspire.

Branding is more than just a logo, website, and business cards. A brand is your company’s reputation based on the experiences customers have with you. By sharing those experiences with others, your customers have the ability to strengthen or ruin your brand.

While marketing can play an important role in influencing your brand, it is just one piece of the puzzle. It all starts with understanding what kind of company you want to be and what values you choose to embody. Companies that embrace this concept and convey it through marketing and support it in action will have the best chance of success, regardless of market conditions or competition.

Consumers support brands they believe share the same values as them. They can see a brand as a reflection of what they are, or what they want to be. For them, it can feel like a relationship. The brand provides positive experiences, and the consumer learns to trust the brand to keep those experiences coming.

In this presentation, Marc will show you how to develop a strong brand from the inside out that turns staff into ambassadors and customers into fans. This presentation uses real world examples from relevant industries, plus lots of stories and humour.

Leave this presentation knowing:

  • The difference between selling products and creating experiences
  • Why quality and price are not motivating factors – even when customers say otherwise
  • How your story can be the foundation of a strong brand
  • Understanding your company’s values and effectively presenting them to your market
  • The role of marketing in building a brand
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how to create great customer experiences

SELLING HAPPINESS: HOW TO WIN THE HEARTS AND MINDS OF YOUR CUSTOMERS BY UNDERSTANDING THEIR EXPECTATIONS.

There is a common belief that if a company strives to continually provide the highest level of satisfaction, a customer’s loyalty will increase proportionally. After all, the happier the customer, the more loyal they will be. Right?

Ground breaking studies over the last 10 years have revealed that customer satisfaction and loyalty are not proportional. Loyalty comes from having expectations met on a consistent basis. What’s fascinating is how much influence a business can have on what those expectations are.

These studies, combined with Marc’s own research from over thirty different industries, results in a presentation that been called a “wake up call for any business that needs customers.”

This presentation is ideal for any company or industry that depends on repeat business to succeed. Companies that have applied what they learned from this program have reported a measurable increase in customer satisfaction, with lower acquisition and retention costs.

Leave this presentation knowing:

  • Why providing exceptional customer experience may be hurting your business
  • The three factors that impact expectations – even before a purchase is made
  • How to manage and influence expectations to attract the right kind of customer
  • Ways to effectively provide customer experiences that keep them coming back
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more than friends - take your business beyond social
More Than Friends: How companies can be more successful on social media by being less social.

Has your organization seen the benefits of social media? More sales, increased awareness, viral videos, trending topics, online communities talking about how awesome your products are? For most, the answer is no.

And for the most part, it’s not their fault – or yours. Social media has been one of the most overhyped marketing tools to ever be made available to businesses. And while some companies have made the leap from social post to social consciousness, it’s usually been due to luck and timing. And even then, success has been measured in likes and views instead of dollars and cents.

So what’s the problem? Are companies not using social media properly, or is social media just more interested in photos of your lunch, funny dog videos, and Donald Trump’s Twitter account.

In this presentation, Marc will turn everything you thought you knew about tweets, likes, and followers upside down. Packaged with stories, humour, and commentary, he will dispel some of the big marketing myths surrounding social media while providing proven advice for any industry.

Leave this presentation knowing:

  • What motivates people to have online relationships with each other – and businesses
  • Why most companies mistakenly believe they are succeeding at social media
  • The answer to the question “Can companies be social?”
  • How businesses can leverage people’s desire to post reviews and share experiences
  • Find out if social media is something your business should even be doing at all
download marc gordon's speaking package