WHO IS MARC GORDON?
Marc Gordon shows organizations how marketing can build relationships and strengthen customer loyalty.
Marc Gordon is marketing communications and business relationship expert with over 25 years of hands on experience and the president of his own agency. He has been referred to as “Canada’s Marketing Superstar” by the Oprah Winfrey Network.
Since 2003, Marc has studied, written and spoken about how companies can cultivate or ruin relationships as the result of how they communicate through marketing and customer service. Marc travels all over the world to train and educate organizations in the art of using customer service in tandem with marketing. His clients include Canada Post, The Canadian Securities Exchange, Johnson & Johnson, and presidents and CEOs of Fortune 500 companies.
His article series, High 5 For Business, is the number one syndicated business column in the world, appearing in over 300 trade and business publications in six countries. In addition to being listed as one of the Top 100 Marketing Experts to Follow on Twitter, Marc is also a regularly quoted expert, having been featured in the Toronto Star, Globe and Mail, The National Post, Rogers Media and the CBC.
Delivering knowledge and insight
Marc’s true talent lies in understanding how people react to marketing messages. With over 25 years honing his marketing skills for both his own company and those of his clients, Marc has become one of the leading authorities on relationship building for business.
Marc understands that every company can operate differently, just as every customer can have different expectations. However what’s crucial for building strong relationships is having a marketing program and customer service policy that work together to reflect the company’s values and beliefs.
Bringing a life’s worth of experience
Marc’s first steps into entrepreneurship began at the age of eleven as a victim of relentless bullying. By painting Dungeons and Dragons figurines for the students in his class, Marc learned how people’s behaviour and attitudes can change if they see value in what they purchase. This was a lesson he would remember throughout his career
At the age of 16, Marc was back in business for himself. Over the next 8 years he would be importing collectible model cars, have his own clothing line, and even sell lingerie to escorts and strippers. During that time he would see his businesses grow faster than he could handle, stumble due to economic conditions or get squeezed out by aggressive competitors.
In 1994, unemployed and with no job prospects, Marc invested $2,500 in a gold plating machine and started GoldPro Canada. In that first year, operating out of his parent’s basement, sales totalled just $4,000. However by 2000, the company had grown into a multi million dollar manufacturer and distributor of automotive equipment and accessories, servicing over 2,400 car dealerships and body shops across Canada.
In 2003, after emotional and physical burnout, Marc sold GoldPro for seven figures. Owning virtually no inventory or capital equipment, the high value of his company was based on GoldPro’s name, distribution network, brands, and web presence. This was a testament to Marc’s skills as a marketer.
After taking a year off, Marc started Fourword Marketing as a way to provide the marketing and consulting services he wished were available to him when he was starting out.
Fourword specializes in developing and executing marketing programs for companies ranging from startups to public companies in dozens of different industries. Fourword’s list of services include web design, print production, promotional campaigns, and public relations.
Marc is an active participant and volunteer in a number of organizations and educational symposiums that provide free marketing tools and management experience to new entrepreneurs.
Marc lives in Toronto with his wife Natalie and children, Allison and Blake.