1988
Marc’s first ever promotional photo for his line of athletic wear in 1989. He paid his friends with pizza to appear in the shoot. Marc is in the centre with his back to the camera.
It all started with pants
At 18, Marc starts his first business, MGI Distributing, manufacturing active wear for men. His clothing is carried by health clubs and specialty retailers throughout Toronto. The company is forced to close when a large retail customer goes bankrupt and doesn’t pay.
Welcome to the corporate world
Marc graduates from college and is immediately hired as the VP of Marketing for an upstart corporate seminar company. A power struggle between the two founding partners results in Marc being let go after six months. A chance meeting with a high school friend gets Marc involved in acting part time. He goes on to appear in numerous commercials in Canada and the United States.
1992
Marc with Dr. Michael Rock, phycologist and co-founder of The LIFE Seminars.
1993
Marc’s “office” in his parent’s basement in the early days of GoldPro.
From the basement
From his parent’s basement, Marc starts GoldPro, a company that provides gold plating services for cars. After less than a month, Marc decides to go from a service provider to a product supplier. Demand for the product is huge. After a year the company moves to a commercial space. With the demand on his time from GoldPro, Marc leaves the acting industry.
That's all folks
GoldPro has become the largest specialty auto product manufacturer in the country with six unique product lines, supplying over 2,400 new car dealers, car detailing franchises, and a national chain of auto glass installers. However, Marc is mentally and emotionally burnt out. He sees changing trends in the auto industry and sells GoldPro, retiring at age thirty-three. Six years later GM and Chrysler declare bankruptcy.
2003
GoldPro’s trade show booth at an auto industry event.
2004
Marc in his office at FourWord Marketing.
Here we go again
Marc’s wife, Natalie, opens her dental practice and tasks him with managing her marketing. This inspires Marc to start FourWord Marketing, a full service agency focused on small businesses and startups. The company grows quickly and within months Marc has assembled a talented team of designers and specialists.
Something to say
Marc starts receiving invitations to speak to local business groups about branding, websites, and email marketing. Realizing that customer experience was the biggest factor in GoldPro’s success, Marc decides to focus his energy on researching and teaching effective customer service strategies.
2006
One of Marc’s first presentations. It was held at a library for a business education event.
2011
When word got out that Marc had been asked to be a part of a project connected to Oprah Winfrey, interest in his speaking increased dramatically.
Oprah who?
Marc writes an article for Biznik, a business social media site, that goes viral. This leads to an offer by The Oprah Winfrey Network’s President of Digital Media to be part of a new website dedicated to serving small business owners. Marc is given the label of “Canada’s customer experience superstar.” The project never gets beyond the development stage.
Any comments?
A viral video of a man being physically dragged off a United Airlines flight leads to Marc being interviewed on multiple television news channels for his opinions. This leads to him becoming the go-to resource for media outlets covering stories about bad customer service.
2017
Marc on set after being a guest on the evening news for a segment about customer service trends.
2022
Marc on stage during rehearsal for his presentation at the 2018 World Management Forum in Tehran, Iran.
On the road again
Marc is called the World’s Number 1 Customer Experience Professional by Enganti, the leader in AI powered customer experience technology. By this time he has spoken in six countries to hundreds of organizations.
Back in front of the camera
Marc continues to travel the world speaking to organizations about how to deliver experiences that inspire customer loyalty. His marketing agency has been rebranded as the Marc Gordon Agency. He has also returned to acting, appearing in numerous shows and commercials.
2026
A scene from History Channel’s Brands That Built America.
1988
It all started with pants
At 18, Marc starts his first business, MGI Distributing, manufacturing active wear for men. His clothing is carried by health clubs and specialty retailers throughout Toronto. The company is forced to close when a large retail customer goes bankrupt and doesn’t pay.
Marc’s first ever promotional photo for his line of athletic wear in 1989. He paid his friends with pizza to appear in the shoot. Marc is in the centre with his back to the camera.
1992
Welcome to the corporate world
Marc graduates from college and is immediately hired as the VP of Marketing for an upstart corporate seminar company. A power struggle between the two founding partners results in Marc being let go after six months. A chance meeting with a high school friend gets Marc involved in acting part time. He goes on to appear in numerous commercials in Canada and the United States.
Marc with Dr. Michael Rock, phycologist and co-founder of The LIFE Seminars.
1993
From the basement
From his parent’s basement, Marc starts GoldPro, a company that provides gold plating services for cars. After less than a month, Marc decides to go from a service provider to a product supplier. Demand for the product is huge. After a year the company moves to a commercial space. With the demand on his time from GoldPro, Marc leaves the acting industry.
Marc’s “office” in his parent’s basement in the early days of GoldPro.
2003
That's all folks
GoldPro has become the largest specialty auto product manufacturer in the country, supplying over 2,400 new car dealers, car detailing franchises, and a national chain of auto glass installers. However, Marc is mentally and emotionally burnt out. He sees changing trends in the auto industry and sells GoldPro, retiring at age thirty-three. Six years later GM and Chrysler declare bankruptcy.
GoldPro’s trade show booth at an auto industry event.
2004
Here we go again
Marc’s wife, Natalie, opens her dental practice and tasks him with managing her marketing. This inspires Marc to start FourWord Marketing, a full service agency focused on small businesses and startups. The company grows quickly and within months Marc has assembled a talented team of designers and specialists.
Marc in his office at FourWord Marketing.
2006
Something to say
Marc starts receiving invitations to speak to local business groups about branding, websites, and email marketing. Realizing that customer experience was the biggest factor in GoldPro’s success, Marc decides to focus his energy on researching and teaching effective customer service strategies.
One of Marc’s first presentations. It was held at a library for a business education event.
2011
Oprah who?
Marc writes an article for Biznik, a business social media site, that goes viral. This leads to an offer by The Oprah Winfrey Network’s President of Digital Media to be part of a new website dedicated to serving small business owners. Marc is given the label of “Canada’s customer experience superstar.” The project never gets beyond the development stage.
When word got out that Marc had been asked to be a part of a project connected to Oprah Winfrey, interest in his speaking increased dramatically.
2017
Any comments?
A viral video of a man being physically dragged off a United Airlines flight leads to Marc being interviewed on multiple television news channels for his opinions. This leads to him becoming the go-to resource for media outlets covering stories about bad customer service.
Marc on set after being a guest on the evening news for a segment about customer service trends.
2022
On the road again
Marc is called the World’s Number 1 Customer Experience Professional by Enganti, the leader in AI powered customer experience technology. By this time he has spoken in six countries to hundreds of organizations.
Marc on stage during rehearsal for his presentation at the 2018 World Management Forum in Tehran, Iran.
2026
Back in front of the camera
Marc continues to travel the world speaking to organizations about how to deliver experiences that inspire customer loyalty. His marketing agency has been rebranded as the Marc Gordon Agency. He has also returned to acting, appearing in numerous shows and commercials.
A scene from History Channel’s Brands That Built America.