A CUSTOMER EXPERIENCE EXPERT WITH EXPERIENCE.
FROM HUMBLE BEGINNINGS TO INTERNATIONAL THOUGHT LEADER.
FROM HUMBLE BEGINNINGS
Marc Gordon started his entrepreneurial journey at the age of 16, importing high performance car accessories. Two years later, through a turn of events, he ended up with his own line of athletic clothing. The company grew by double digits each month, with sales reaching over a million dollars in less than three years. Until the bankruptcy of his largest customer forced him to close the company.
At age 24, jobless and with no prospects, Marc invested $2,500 in a machine that gold plated automobile emblems, and started GoldPro. Ten years later, GoldPro was Canada’s largest automotive aftermarket products manufacturer. It supplied over 2,400 new car dealers, hundreds of glass and detail shops, and dozens of specialty retailers.
Marc has been the only speaker is his field to be invited to speak at the World Management Forum in Tehran, Iran. He was the closing keynote speaker for the event.
Marc’s exclusive workshops are sought after by business owners and organizations looking for ways to increase sales and improve retention.
In 2003, Marc sold GoldPro and decided to focus his energy on providing the kinds of marketing services he wished were available to him when he was in business. His goal was to empower business owners with the marketing skills to capture the hearts and minds of their customers.
As the owner of a marketing agency, Marc saw first-hand the relationship between marketing and the quality of experiences customers left with. He realized that many companies based the quality of the experiences they delivered on the success of their marketing. After all, a busy store must mean great experiences are being delivered, right?
Marc believed this was a false assumption and dedicated himself to understanding how marketing, service, and expectations all impact the customer experience.
Today Marc is the internationally recognized expert in the delivery of customer experiences. He has become a resource for some of the world’s most respected brands and CEO’s, helping design tailored customer experience strategies.
He has contributed to research papers, spoken to university business students, and developed concepts that have been adopted into boardrooms across multiple industries.
As a highly rated conference presenter, Marc shares ideas and knowledge on how to deliver experiences and manage customer expectations.
Marc regularly appears on television, radio, and in print providing his opinions on current business events. The Oprah Winfrey Network has referred to him as “Canada’s marketing superstar.”
Marc often appears on television, radio and in print for his opinions on marketing trends and the kinds of experiences companies provide.