MARC GORDON: Customer Experience Expert, Keynote Speaker & Media Personality

MARC GORDON: Customer Experience Expert, Keynote Speaker & Media Personality

Can companies be funny?

Can companies be funny?

Lake Theater and Café, based on Lake Oswego, Oregon, has become well known locally for having witty headlines on their marquee. Over the years (the theater was built in 1940) they have mocked Taylor Swift and Melenia Trump, and made jokes about abortion and domestic...
A little dance. A free coffee. 7 million views.

A little dance. A free coffee. 7 million views.

Café Milan in Middleborough, Massachusetts offered free coffee to anyone who walked in dancing. With Michael Jackson and the Bee Gees playing, one customer after another showed their best moves. Over the span of a couple hours, about 20 people danced their way to a...
He thought he was just being nice. Little did he know.

He thought he was just being nice. Little did he know.

In my work, I often describe the three pillars of customer experience: Customer Care, Customer Support, and Customer Service.Customer Care is based on normal interactions. It is usually governed by policies and procedures that influence how phones are answered, orders...
How far would you go to make a customer happy?

How far would you go to make a customer happy?

I came across a post recently where the author complained about the noise levels of hand dryers in public restrooms. She explained how they could be overstimulating for those with autism or high sensitivities. Then she explained how paper towels could be a challenge...