MARC GORDON: Customer Experience Expert, Keynote Speaker & Media Personality

MARC GORDON: Customer Experience Expert, Keynote Speaker & Media Personality

Five honest ways to close a sale

Five honest ways to close a sale

You’ve captured their interest, presented your advantages, and defined your value. They love what they see and hear. Now all you need to do is close the sale. For many business people, this is the hardest part. They freeze up, worried they will offend the customer or...
Five Web Marketing Metrics You Should Ignore

Five Web Marketing Metrics You Should Ignore

If your company’s online presence is a part of your marketing program, then you’ve likely used a number of indicators to gauge the success of your efforts. These may include Facebook likes, Twitter followers, and email open rate. And while numbers don’t lie, they can...